Yuzu Asian Cuisine Branding

Yuzu provides the freshest Asian food and top customer service to the community of Lancaster, Pennslyvania. This is a mock project I made to challenge myself. You can find Yuzu's current branding and website here. As an exercise, I created a brand image based on how I perceive the business as a customer. One significant challenge I had while creating the appropriate branding is how to combine three types of culture in one brand image. By finding what these cultures have in common, I created a branding that equally and cohesively embodies each culture (Japanese, Thai and Chinese).