Paseafico Seafood Branding

Paseafico offers the freshest and ethically caught seafood to the community of Lancaster Pennsylvania. Paseafico is a mock project I created as my senior thesis. If I were to build a business, I would want to cultivate a brand that would reflect my identity as an immigrant and work as a solution to the issue I support - overfishing. To differentiate Paseafico among its competitors like Giants or Wholefoods, I created a fun and cheerful brand image while cultivating honesty and reliability through messaging and customer service.