4 Tips to Communicate Your Business on Social Media

Given the situation recently, lots of companies have migrated online. But social media is hugely different than it was a few years ago.

For business owners with no social media experience, translating the value of your business through social media posts can be confusing and overwhelming. Search on Google, and you will find vast articles on how to create engaging posts. Some materials are highly detailed, and some are general, but few talk about how you can communicate your business online. In this blog, I have four basic tips that you can use and apply immediately.

Tip #1 Start by Sharing Your Business Story

Humans are interested in hearing stories. It's a good way to start communicating the value of your business without sounding salesy. If you just created your first business profile, introduce yourself to your audience. Create a founder story that focuses on you, the founder. Don't worry, it's ok to talk about yourself when telling the origin of your business. It shows how passionate you are towards your business and the people you are serving. You can start by telling them how your business started, a crucial phase where you say, "aha! This idea can help a lot of people". Include realistic emotions and details to create authenticity.‍

Pro-tip: If you are having trouble telling your story, try thinking of your business as a character going on a journey to make a difference. By doing so, your writing will have a structure that is familiar to keep your audience engaged.

Tip #2 Make it a habit to talk to your audience

When talking about the value of your company, speak to your audience. One of many mistakes a small business owner is only talking about their business all the time. Doing this can make you look like a narcissist, and the majority of us don't appreciate it. If you want to talk all about your business, you have the right time to do this, and that is through founder story. After that, your focus should be all about your audience and how you can help them. For instance, talk about how your business can make their life better. By having this kind of conversation with your posts/contents become relatable.‍

Protip: If you don't know or not sure if you know who your audience is, I have a free brand framework that you can fill out. 

Tip #3 Build a business-consumer relationship

This tip is maybe the last thing you can think of when using social media. It is not a dating app, after all. But building relationships with your audience is crucial in overcoming consumer friction such as lack of trust. It is also vital in creating your brand image and later on making a sale. Respond as quickly as possible to any questions and inquiries customers may have.

Tip #4 Be presentable

The visual presentation is everything, and it's true when it comes to business. If your competitor is crushing this side of the business, you would likely have a hard time to compete. Your company's visual identity plays an important part in translating your business' value in both the traditional and digital worlds. Let's say your business is a person. When he/she goes to meet a potential client, does he/she have the right attire? Or does she wear pajamas and sweatshirts? Choosing the right logo for your business can make it or break it.

Recap

Communicate the value of your business online by (1) Translating its values by introduction story so your audience can get to know you more. (2) Communicating the value of your business by having a conversation with your audience. (3.) Showcase its value by building a relationship with your audience to resolve consumer frictions and to build trust and (4.) Present its value through visual identity. With recent events, it's more important than ever to have an online presence for your business to thrive. You now have the tool to express the value of your business online confidently and effectively.