6 Signs that your business needs a new logo

Have you been procrastinating with a redesign or rebrand of your business? Perhaps because you think it's not necessary, and your current logo is still giving you enough sales? Enough sales are not enough.

Your business has the potential to grow, and your logo might be the reason why you are stuck. Find out the signs that tell you it's time to get a new logo.

1. Your logo is inflexible

Are you having trouble using your logo on Instagram or Facebook? Compared to 20 years ago, businesses today have many platforms to market to and expand their reach. It follows that your logo should be able to adapt to remain consistent and true to your brand.

2. Your logo doesn't reflect your current business

Did your business change recently? Changes are inevitable. As your business grows, you get familiar with your industry. Thus you may think of expanding with different products or services. When this happens, your logo is not relevant anymore and may create a miscommunication with your target market. If you are in this situation, consider a redesign or rebrand to represent your business accurately.

3. Your logo is bad compared to your competitors

Did you look at your competitors' logos? Does your logo look awful next to theirs? Even if you don't have direct competitors, you have indirect competitors. They are still taking business away from you, and it could be because of your logo. Suppose your competitors put high value in representing their brand visually, and you do not. They are making you look bad and cheap. You can level the playing field by doing the same thing but going beyond their efforts.

4.  Your logo has too many details

Is your audience confused when looking at your logo? Your highly detailed logo is hurting your business. Have you seen the old and the current logo of Starbucks? Their decision to do a couple of updates throughout the years is a strategic move. The simplicity and uniqueness of their updated logo put them in front of the consumer's mind repeatedly.

5. You hate your logo

It's a bad sign when you don't like your own logo. When you have no confidence in your business, it makes your marketing effort less effective. It stops you from talking about the value of your product or service with your audience. If you hate your logo, take action, and claim your brand confidence back.

Recap

Update your logo when you notice these 6 signs: (1) Your logo is inflexible, (2) Your logo doesn't reflect your current business, (3) Your logo is bad compared to your competitors, (4) Your logo has too many details, (5) You don't like your logo.

If you need a redesign but aren't sure where to start, get my free design consultation. Let's talk about your project and know how strategic design can help you grow.