4 Commonly Used Types of Logos

Before you start looking for a logo designer, know the type of logos and pick the best one that aligns with your goal. Also learn to communicate with your graphic designer as a client.

Of course, your designer can probably explain it all to you, but if nobody is doing it, I'm here to fill the gap. Are you aware that there are four types of logos you can choose from? Before we proceed, take a mental note of your business as a whole, the goal, and your customers. You will need these variables when deciding which logo is right for your business. If you don't have detailed information about your company, downloadable my Free Branding Worksheet Questionnaire here.‍

Monogram

Monogram contains initials of a business name turned into an eye-catching visual. It's well known for being compact and versatile, especially in small spaces. Your business can take advantage of the Monogram if it has a very long name and creates catchy initials.‍

Pro-tip: Monograms rely on text alone, so it is vital to choose legible and memorable typography to represent your business. You can take it further by putting your company's full name under the Monogram and build name recognition.

Wordmark

Wordmark is the classic form of the logo used by businesses with short and unique names. It is well-known for its simplicity and is often used to build name recognition.‍

Pro-Tip: Like the Monogram, it is a type-driven logo, so it's crucial to use typography that reflects your business. Take it further by combining it with a monogram as a variation of your primary logo to be used in small spaces while staying consistent and true to your brand.

Combination Mark

Combination Mark is the most common type of logo design. It's the combination of a Wordmark and a symbol. The symbol can be an abstract or literal as long as it references your business. The combination mark is well known for its simplicity and adaptability.‍

Pro-Tip: Choose an abstract symbol that truly represents your business. It'll allow you to create a visual brand unique to your business. Take advantage of the combination logo if you want to build brand recognition as opposed to name recognition.‍

Emblem

The Emblem is the oldest and least common form of logo. It has the characteristic of prestige and classic emotions. It's often associated with a brand that has a long history. It's well known for its strongly detail-centric design. Unlike the previous types of logos, the Emblem is less versatile and can be a pain to use in different scales. Take advantage of the Emblem if you want to leverage the history behind your business.‍

Pro-Tip: Opt out of using a highly detailed Emblem if you want to save your sanity in the long run. If you chose this type of logo, simplification is your best friend. 

Which one is Perfect for your Business? 

Choose a logotype that compliments your business goals and plans. For example, if you are planning to expand your business into a different market in the future, then using the Wordmark as a logo is logical.

Choose a logotype that is adaptable and versatile to cater to the digital and physical world. No matter what platform your business uses, your goal is to remain consistent throughout.

Choose a logotype that is unique to your market. If your logo is quite similar to businesses in your market, your audience will most likely pay little attention and move on. A unique logo will give you the advantage of making an excellent first impression in 2 seconds.